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CI

Doosan’s CI provides guidelines for each element of the Doosan Visual System including the logo. Through the CI, Doosan's image as a company that enriches the lives of people all around the world is made apparent.

CI

CI 가이드
CI Guide

The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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  • Three Blocks

    Three Blocks
    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

  • Three Colors

    CI Color Guide
    CI Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

  • Clear Space

    Clear Space
    CI Clearspace Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.

  • Logotype

    Logotype
    CI Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

Click the following links to see more related topics.

Vision

Vision

We aspire to become a Proud Global Doosan - a leading innovator of products and services that improve the quality of life for people and communities around the world.

Our Strategy

Our Strategy

Doosan’s strategy is based on the principle of “2G” - Growth of Business by Growth of People. 2G is a virtuous circle where people drive the business growth, which in turn provides our people the opportunity for advancement. Doosan believes that sustained success can only come through people.

Global Network

Global Network

Find out how Doosan Babcock is creating innovation and changes around the world.

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